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Create Your Comms Plan
We created this tool to help you organize your communications plan. After you fill out the form a customized editable plan with your information will be created and emailed to you.
Estimated time to complete: 30 - 60 minutes.
We want to help small business and organizations succeed. Whether you need a communications plan or something else, Next Level Justice can help you out.
Contact us if you need a custom automated form made
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Indicates required field
Organization
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Your Name
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Email
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This is where your plan will be sent upon completion.
The Big Picture
Landscape Scan
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Take a 10,000 foot view of the environment and write 2-3 paragraphs about where things stand.
Situational Analysis
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Now zoom in a little closer and write about your internal and external capabilities, customers and political environment. 2-3 sentences
SWOT Analysis
List your organizations strengths, weakness, opportunities, and threats when it comes to communicating your work. We recommend 5-10 bullets for each area.
Strengths
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What does your organization do really well.
Weakness
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What is your organization not so good at.
Opportunities
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Where do you see a chance for your organization to grow in the next year
Threats
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What are you afraid will happen if you don't improve.
Who are you talking to?
Distinguishing between your organizations stakeholder and audiences is important for engaging stakeholders and understanding their expectations in order to meet your long-term goals. Bullet out 5-10 each.
Stakeholders
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Who is affected by your organizations actions and decisions?
Audience
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Who are you pushing your messages out to?
What are you going to do?
This is the fun part. List out 3-4 goals that you plan to complete this year. You can add more later, but we recommend sticking to 3-4 goals for the year (especially if your comms team is small).
Make your goals S.M.A.R.T.
: Specific, Measurable, Achievable, Realistic, and Timely.
Goal 1
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Goal 1 Description
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Goal 2
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Goal 2 Description
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Goal 3
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Goal 3 Description
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Goal 4
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Goal 4 Description
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You're almost done! Tactics time.
Now that you know your goals for the year let's see how you're going to get them completed. Try to put your activities that you plan to undertake in buckets by quarter. We recommend 4-6 bullets per quarter.
Pro-tip: these should be linked directly to your goals.
Quarter 1
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Quarter 2
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Quater 3
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Quarter 4
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